Net Promoter Score (NPS) is a management tool used by businesses to gauge the loyalty of their customer relationships. It's based on the idea that customers can be divided into three categories: promoters, passives, and detractors. Customers are typically asked a single question: "How likely are you to recommend our company/product/service to a friend or colleague?" They respond on a scale from 0 to 10. - Promoters (score 9-10): Customers who are highly satisfied and likely to recommend. - Passives (score 7-8): Customers who are satisfied but not enthusiastic enough to actively promote. - Detractors (score 0-6): Customers who are dissatisfied and may spread negative word-of-mouth. The NPS is calculated by subtracting the percentage of detractors from the percentage of promoters, resulting in a score that can range from -100 to +100. A positive score indicates more promoters than detractors and suggests that a business has a strong base of loyal customers. NPS is used as
The course in Building Customer Value aims to provide students with understanding of how to create and deliver value to customers, including topics such as customer segmentation, customer needs analysis, value proposition development, and customer experience management. The course covers principles that underpin effective marketing strategies and customer-centric business practices. Certification: ₦10,000. Whatsapp: +2349015992500 Send mail: ransfordglobalinstitute@gmail.com