A customer complaint is a formal or informal expression of dissatisfaction or criticism regarding a product or service provided by a company. It could be related to various issues such as product defects, poor service quality, billing errors, delivery delays, or unmet expectations. Customer complaints provide valuable feedback to businesses, allowing them to identify areas for improvement and take corrective actions to address the concerns raised by customers. Effective handling of customer complaints is crucial for maintaining customer satisfaction and loyalty. Let's delve into the concepts of customer complaints with some examples: 1. Product Defects A customer purchases a new smartphone, but after a few days of use, they notice that the camera lens is scratched, affecting the quality of their photos. They contact the company to complain about the defect and request a replacement or repair. 2. Service Quality A guest checks into a hotel and finds that their room hasn't be
The course in Building Customer Value aims to provide students with understanding of how to create and deliver value to customers, including topics such as customer segmentation, customer needs analysis, value proposition development, and customer experience management. The course covers principles that underpin effective marketing strategies and customer-centric business practices. Certification: ₦10,000. Whatsapp: +2349015992500 Send mail: ransfordglobalinstitute@gmail.com