Ransford Basics Certificate Course in Building Customer value

Product and service quality are crucial for customer satisfaction and loyalty. High-quality products meet or exceed customer expectations, while excellent service ensures a positive experience throughout the customer journey. Businesses that prioritize quality often build strong reputations and gain a competitive edge in the market. Regular feedback and continuous improvement are essential for maintaining and enhancing quality standards over time. Product quality refers to the characteristics and attributes of a product that determine its ability to meet customer needs and expectations. This includes factors such as durability, reliability, performance, safety, and aesthetics. High-quality products typically exhibit consistency in these aspects, providing value to customers and building trust in the brand. Service quality, on the other hand, pertains to the level of satisfaction customers experience when interacting with a company's services. It encompasses factors such as responsi