Total Quality Management (TQM) is a management approach that aims to achieve long-term success through customer satisfaction. It involves all members of an organization in improving processes, products, services, and the culture in which they work. TQM emphasizes continuous improvement, teamwork, and customer focus. Key principles include: 1. Customer Focus Meeting customer requirements and exceeding their expectations. 2. Continuous Improvement Constantly seeking ways to improve processes, products, and services. 3. Employee Involvement Involving all employees in the improvement process. 4. Process Approach Managing activities and resources as processes to achieve objectives efficiently. 5. Systems Approach : Understanding that all processes are interconnected. 6. Leadership Involvement Providing vision, direction, and support for the TQM process. 7. Evidence-Based Decision Making Making decisions based on analysis and evaluation of data and information. 8. Supp...
The course in Building Customer Value aims to provide students with understanding of how to create and deliver value to customers, including topics such as customer segmentation, customer needs analysis, value proposition development, and customer experience management. The course covers principles that underpin effective marketing strategies and customer-centric business practices. Certification: ₦10,000. Whatsapp: +2349015992500 Send mail: ransfordglobalinstitute@gmail.com