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JOIE DE VIVRE.

Joie de Vivre Hospitality Inc. operates a chain of boutique hotels, restaurants, and resorts in the San Francisco, California area. Each property’s unique décor, quirky amenities, and thematic style are often loosely based on popular magazines. For example, the Hate! del Soi—a converted motel bearing a yellow exterior and surrounded by palm trees wrapped with <sstrve lights—is described as “kind of Martha Stewart Living meets Islands magazine.”24 Two Silicon ‘iy fh vte.s otter guests high-speed Internet connections in their rooms and by the pool.25 The boutique cuncept enables the hotels to offer personal touches, such as vitamins in place of chocolates on pillows. Joie de Vivre now owns the largest number of  independent hotel properties in the Bay Area. 

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